RETAIL, FOOD, BEVERAGE & LEISURE

LEASING OPPORTUNITIES

Inner West Melbourne’s new retail destination within a landmark mixed-use development.

185 Rosslyn Street West Melbourne.

THE MASTERPLAN

West End is a landmark Melbourne mixed-use development, designed by some of Australia’s most acclaimed architects, interior designers and landscape designers. The large scale $300M mixed use development, is to consist of nearly 500 luxury residential apartments including the new 5-star Adina Grand Serviced Apartment Hotel, 8 restaurants, medical centre, supermarket and gym. The retail will include 95 dedicated customer car spaces. The consortium that will transform West End are Trenerry Property Group and joint venture partners Victor Smorgon Group and Kanat Family. Completion is projected for mid-2020.

West End is a landmark Melbourne mixed-use development, designed by some of Australia’s most acclaimed architects, interior designers and landscape designers. The large scale $300M mixed use development, is to consist of nearly 500 luxury residential apartments including the new 5-star Adina Grand Serviced Apartment Hotel, 8 restaurants, medical centre, supermarket and gym. The retail will include 95 dedicated customer car spaces. The consortium that will transform West End are Trenerry Property Group and joint venture partners Victor Smorgon Group and Kanat Family. Completion is projected for mid-2020.

LOCATION

Located on the Melbourne CBD fringe, West Melbourne is undergoing substantial gentrification, which is a consistent trend among its neighboring suburbs including North Melbourne and the more established Docklands. West End is strategically located to a number of entertainment, public, business and transport amenities, in particular noting:

Located on the Melbourne CBD fringe, West Melbourne is undergoing substantial gentrification, which is a consistent trend among its neighboring suburbs including North Melbourne and the more established Docklands. West End is strategically located to a number of entertainment, public, business and transport amenities, in particular noting:

Entertainment

  • Etihad Stadium
  • Crown Casino
  • Flemington Racecourse
  • Melbourne Star Observation Wheel
  • Queen Victoria Market
  • The Comics Lounge
  • Birds Basement Jazz Club

Business

  • Melbourne CBD
  • Docklands Commercial District
  • Legal and medical precincts

Recreation

  • Flagstaff Gardens
  • Royal Botanic Gardens
  • Yarra River

Transport

  • Southern Cross Train Station
  • North Melbourne Train Station (soon to be renamed West Melbourne)
  • Passing bus service along Dudley & Spencer Streets
  • Dudley St / Swanston St New West Gate Tunnel Project (underway)

Education

  • RMIT / Victoria / Monash and Melbourne University Campuses
  • Haileybury College
  • Mac Robertson Girls High School

Entertainment

  • Etihad Stadium
  • Crown Casino
  • Flemington Racecourse
  • Melbourne Star Observation Wheel
  • Queen Victoria Market
  • The Comics Lounge
  • Birds Basement Jazz Club

Business

  • Melbourne CBD
  • Docklands Commercial District
  • Legal and medical precincts

Transport

  • Southern Cross Train Station
  • North Melbourne Train Station (soon to be renamed West Melbourne)
  • Passing bus service along Dudley & Spencer Streets
  • Dudley St / Swanston St New West Gate Tunnel Project (underway)

Recreation

  • Flagstaff Gardens
  • Royal Botanic Gardens
  • Yarra River

Education

  • RMIT / Victoria / Monash and Melbourne University Campuses
  • Haileybury College
  • Mac Robertson Girls High School

RETAIL CATCHMENT

West Melbourne is earmarked as the highest inner growth suburb. The State Government structure plan includes the Metro Rail Tunnel and the approved Westgate Tunnel. This will bring an increase in road and foot traffic right by West End via Dudley Street.

West Melbourne is earmarked as the highest inner growth suburb. The State Government structure plan includes the Metro Rail Tunnel and the approved Westgate Tunnel. This will bring an increase in road and foot traffic right by West End via Dudley Street.

POPULATION

RETAIL SPENDING

DEMOGRAPHIC PROFILE

APARTMENT projects

RETAIL PLAN

RETAIL NLA Status (Area m2)
Modern Asian Fusion Restaurant 230

Modern Australian – All day Restaurant

160

Sushi/Japanese Restaurant

165

WINE/Cocktail BAR (Including Residents Wine Stores)

390

Modern Italian/Pizza Restaurant

160

Tavern/Bar/Music/Street Food

330

Supermarket/Packaged Liquor

RETAIL NLA Status (Area m2)

General/Service Retail

65 – 140

Childminding / Creche

125

Pharmacy

180

Medical Centre – GP’s/Radiology/Pathology/Osteo

Day Spa

240

GYM – 24/7

Office or Service i.e Legal / Dental

4 available Sizes range from 102 – 125

RETAIL NLA Status (Area m2)
Modern Asian Fusion Restaurant 230

Modern Australian – All day Restaurant

160

Sushi/Japanese Restaurant

165

WINE/Cocktail BAR (Including Residents Wine Stores)

390

Modern Italian / Pizza Restaurant

160

Tavern / Bar / Music / Street Food

330

Supermarket / Packaged Liquor

General/Service Retail

65 – 140

Childminding / Creche

125

Pharmacy

180

Medical Centre – GP’s / Radiology / Pathology / Osteo

Day Spa

240

GYM – 24/7

Office or Service i.e Legal / Dental

4 available Sizes range from 102 – 125

ENQUIRE

THE PROJECT TEAM

Robert DiCintio is a highly experienced property developer and is the lead development manager of the Trenerry Group. Previously with Lend Lease and the Bensons Property Group, Robert has been involved with the development of major suburban shopping centres and was formerly Retail Planning, Development and Project Leasing Manager for Melbourne Central after Daimaru’s departure. Bensons projects included the development of Greensborough Plaza, Chirnside Park, Parkmore Keysborough, Penrith Plaza and Erina Fair. In the past 5 years the Trenerry Group has completed and finalised two large residential apartment projects in Abbotsford and Camberwell plus completed the amalgamation and sale of over a hectare of land in Hawthorn East.

The Victor Smorgon Group (VSG) is a co-owner and joint venture equity partner of the Trenerry Consortium and West End project and is regarded as one of Australia’s most successful family-groups. VSG had humble beginnings having established a Lygon Street butchery in 1927 and now have considerable interests in direct retail, agriculture, fisheries, meat, fashion, property and finance.

The Kanat Family is also one of Australia’s most successful family-groups. They are third-generation textile retailers and wholesalers specialising in fashion. Well known for bringing Hugo Boss to Australasia, they now own the Australasia rights to the Ted Baker fashion brand among other significant property and investment business interests.